During World War II, more than 4,000 “E” Pennants were presented to war plants in recognition of production excellence. The famous flag with the big “E” emblazoned on it became a badge of patriotism in action.
President Kennedy revived the World War II “E” symbol of excellence to honor and provide recognition to America’s exporters. Thus, the “E” Award program was established by Executive Order 10978 on December 5, 1961. – export.gov